July 25, 2018

I found my new favorite everyday watch — the online startup behind it is dedicated to high quality and fair prices

In just the past year I've acquired six or seven new watches; in fact, and I was finally at a point where I was ready to stop collecting for a while, as I had a timepiece for just about every occasion I could envision.

June 18, 2018

Martenero Is Selling Watches (And Itself) Direct To Customers

For the last four years, John Tarantino, 39, CEO and sole employee of Martenero, a tiny New York wrist watch "micro-brand," has been earning good reviews and buzz in the online watch snob community selling his six neo-retro designs direct to customers online.

June 4, 2018

This Affordable Mechanical Watch Can Dress Both Up and Down

Since 2014, New York City-based indie watch brand Martenero has been making accessibly-priced mechanical watches with unique, eye-popping designs. The brand’s Kerrison model is just its latest.

October 24, 2017


In a few short years of production, Martenero has set itself apart from the rest of the micro-brand pack with a focus on clean, classic-inspired design and tasteful splashes of color.

October 23, 2017

Introducing The Martenero Kerrison

A new take on one of the brand's most popular models.

October 28, 2016

Hands-On The Martenero Edgemere, A Marine Chronometer-Inspired Watch Designed In New York

It's easy to forget in a sea of marketing campaigns and brand ambassadors that there are a lot of small companies out there making cool watches...

October 21, 2016

Martenero Edgemere Watch Review

One thing I keep on saying about microbrands is that it’s enjoyable to see them evolve. It’s the newcomers who are still trying to define and establish themselves that I find quite interesting, which brings me to the Martenero Edgemere.

October 21, 2016

Introducing the Martenero Ascent and Marquis

The last time we wrote about Martenero, the Brooklyn-based brand had just released their two inaugural watches, the Ace and the Founder. For those unfamiliar, Martenero has a unique take...

April 4, 2016

Review: A Customizable Dress Watch for the Casual Generation

For the majority of my childhood I remember my dad wearing the same quartz-powered Seiko every day. It was an anonymous timepiece, but with a gold-ish case, a white dial and black Roman...

November 4, 2016

This watch. It’s just so... perfect.

There are three kinds of watches in this world. The ones so garish they command attention from across the room; the ones so bland even the guy wearing it forgets he's got it on; and this: The Edgemere, a nautical-themed watch collection...

December 8, 2015

Martenero & Tanner Goods Introduce the Limited Edition “Ace” Pilot Watch

Sometimes it can be difficult to tell a want from a need, but life is much simpler when you don’t have to decide. In an ingenious move, both boxes have...